That's the problem I'm drawn to. My process is rooted in human-centred design: I start with research, reframe the problem, then prototype and test in cycles until the solution holds up with real users. I've applied it with a hospital, a university and the City of Hamilton, and each time the answer came from listening before designing.

I treat visual design as part of how something works, not a finishing layer. Good form comes from understanding function, and a clear, considered interface is how people know they can trust where it's taking them.